In recent times, employers have continuously introduced positive initiatives to create employment opportunities for young workers. These encompass a wide range of options, including but not limited to internships, apprenticeships, graduate programs, contractor roles, and volunteer expatriation missions to support global business expansion. While these efforts reflect a commitment to fostering diversity and inclusion within their workplaces, some employers have also started falling short in providing stable employment to their young workforce, relying too heavily on insecure contingent work arrangements after their initial purpose has been fulfilled. This analysis will explore the advantages and disadvantages of offering this type of employment and discuss strategies to mitigate the risk of developing an unfavorable employer reputation in the eyes of younger generations of workers.
Category Archives: Employer Branding
La Marca Empleadora y Su Convivencia Con Las Diferentes Generaciones
La Experiencia del Empleado, la Marca Empleadora y el People Analytics son conceptos que van de la mano. He tenido la suerte de estudiarlos, trabajarlos y aplicarlos. Cuanto mayor es el tiempo que paso trabajando de lo que me apasiona, mayor es la visión que adquiero de la importancia de estos temas. Importancia a nivel económico, emocional, social y cultural del mundo empresarial. Soy un fiel creyente de que mejorando la experiencia de los trabajadores, poniendo foco en su bienestar y en su motivación, toda empresa solo tiene un camino por recorrer: el del crecimiento. Soy abogado, transformado en Analista en People Experience, y he pasado por un sinfín de situaciones en diferentes organizaciones. De algo estoy seguro: todos precisamos ser escuchados, cuidados y respetados, especialmente en el trabajo.
5 Ways Companies Can Support Women’s Inclusion in Labour Markets
The pandemic is damaging the progress towards gender equality at work. According to the World Economic Forum’s (2021) Global Gender Gap Report, 5% of employed women lost their job compared to 3.9% of men, and less women were hired into executive or senior roles in 2020 as Broom (2021) clarifies.
Through my experience as the Founder of a solutions-based platform for gender balance at work, I got to know of initiatives that I think can help companies close the gap caused by the pandemic faster and potentially accelerate gender equality in workplaces as a result.
What can companies do to support women at work? And how can companies take gender equality to the next level beyond the pandemic?
Why It’s Time for More Employer Branding in “Developing” Countries
Employer brand represents an organization’s reputation as a place to work. It’s based on an Employee Value Proposition (EVP), which is the sum of offerings the organization can provide in return for the skills of the talent it employs. Once an organization’s employer brand is established, traditional branding and marketing activities then follow to ensure the brand is known and perceived as attractive among employees and potential candidates.
In general, formal employer branding remains a fairly new field, starting to only pick up momentum in the early 2000s. Two decades later, however, one noticeable and concerning observation is the unequal distribution of employer brand prioritization and investment around the world.