La Experiencia del Empleado, la Marca Empleadora y el People Analytics son conceptos que van de la mano. He tenido la suerte de estudiarlos, trabajarlos y aplicarlos. Cuanto mayor es el tiempo que paso trabajando de lo que me apasiona, mayor es la visión que adquiero de la importancia de estos temas. Importancia a nivelContinue reading “La Marca Empleadora y Su Convivencia Con Las Diferentes Generaciones”
Category Archives: Employer Branding
5 Ways Companies Can Support Women’s Inclusion in Labour Markets
The pandemic is damaging the progress towards gender equality at work. According to the World Economic Forum’s (2021) Global Gender Gap Report, 5% of employed women lost their job compared to 3.9% of men, and less women were hired into executive or senior roles in 2020 as Broom (2021) clarifies. Through my experience as theContinue reading “5 Ways Companies Can Support Women’s Inclusion in Labour Markets”
Why It’s Time for More Employer Branding in “Developing” Countries
Employer brand represents an organization’s reputation as a place to work. It’s based on an Employee Value Proposition (EVP), which is the sum of offerings the organization can provide in return for the skills of the talent it employs. Once an organization’s employer brand is established, traditional branding and marketing activities then follow to ensureContinue reading “Why It’s Time for More Employer Branding in “Developing” Countries”