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3 Reasons to Value the Power of Alignment When Hiring

There’s a moment that takes place within every hiring manager’s career: the moment they realize there are more positions to fill than they have employees. The panic. The stress. The expectation of doing their job well. Managing deadlines, and performance, and tasks. 

You may be staring at a blank schedule or lengthy project list or answering questions from those above you and find yourself wondering ‘how will I ever fill these positions?!’ So you take action in a similar fashion as many. You dig through applications, make posts on social media, call recruiting agencies, sift through resources and services trying to find warm bodies to fill the vacancies that have been created. 

If you have ever been in a position of hiring, you have felt this moment of stress and frustration. During these moments, what often takes place is what I like to call ‘settling.’ You settle for someone that doesn’t quite fit your culture because the project list continues to grow. You settle for someone because they have experience in the job at hand. You settle for someone because just knowing you will have a desk filled is better than the stress you have felt during this experience. But settling is never the way toward success and sustainability. Settling will have you arriving at the exact same place, walking through the same experience once again. When you settle in your hiring practices you guarantee your unhappiness, high stress, and constant turnover.

Why It’s Time for More Employer Branding in “Developing” Countries

Employer brand represents an organization’s reputation as a place to work. It’s based on an Employee Value Proposition (EVP), which is the sum of offerings the organization can provide in return for the skills of the talent it employs. Once an organization’s employer brand is established, traditional branding and marketing activities then follow to ensure the brand is known and perceived as attractive among employees and potential candidates. 

In general, formal employer branding remains a fairly new field, starting to only pick up momentum in the early 2000s. Two decades later, however, one noticeable and concerning observation is the unequal distribution of employer brand prioritization and investment around the world.